a shrine of insignificance

A number of people have talked about mysterious ads popping up around Toronto. Some people have commented some similarities between becauseisaidso.ca and the ads. A quick whois shows that the site is registered in the name or a local Toronto comic, Maggie Cassella by a marketing firm that boasts "its ability to understand and adapt to change" that sounds like jumping on bandwangons like viral marketing. A visit to the Ms. Cassella's website reveals that "Because I Said So ™" is the name of her latest DVD of her stand up comedy. I've sent her an email to confirm. But my bet is the Inflight Artists firm devised the ads to cause this kind of attention to her. UPDATE: Maggie Cassella wrote me back and said that no it wasn't part of her marketing for her DVD after all. Addtionally, she saw the ads to yesterday and that she may consider asking the people responsible to change the ads.

Filed under: General on February 19th, 2008